The work
Built sales functions from early or zero, five times.
Across regulated SaaS, fintech and recruitment tech, the same pattern: take a revenue function from early or zero, build it into a scaled, forecastable engine, then hand it over. Four of them, in detail.
Cybersecurity training · B2B + B2C
TryHackMe
2.1 → 8.4M
New ARR scaled · read the case
SMB accounting SaaS · EMEA
FreshBooks
0 → 5M
EMEA from zero · read the case
GRC & compliance · regulated fintech
Copla
From scratch
Commercial function built · read the case
SaaS · Country Manager NL & UK
Now Interact
7+ years
Two markets owned · read the case
Companies I've sold for and built revenue at
In the room
On stage, and on the floor of the markets I sell into.
You're not betting on someone learning how to build a sales function. You're hiring someone who's done it from scratch five times and can tell, in the first two weeks, what's broken in yours.