The work
Built sales functions from early or zero, five times.
Across regulated SaaS, fintech and recruitment tech, the same pattern: take a revenue function from early or zero, build it into a scaled, forecastable engine, then hand it over. Four of them, in detail.
Cybersecurity training · B2B + B2C
TryHackMe
2.1 → 8.4M
New ARR scaled · read the case
SMB accounting SaaS · EMEA
FreshBooks
0 → 5M
EMEA from zero · read the case
GRC & compliance · regulated fintech
Copla
From scratch
Commercial function built · read the case
SaaS · Country Manager NL & UK
Now Interact
7+ years
Two markets owned · read the case
Companies I've sold for and built revenue at
People who've worked with me
“I worked with Gijs in the early days of Now Interact, when we were selling AI in 2014. Back then every AI deal was a Challenger sale. Gijs reads a situation, a tool or a process faster than anyone I have worked with, and he closed our first reference customers himself before he built the team that took it from there. If you need a Sales Leader productive in weeks instead of quarters, that is him.”
“I joined Now Interact with zero SaaS experience and Gijs took a chance on me. What followed was the best on-the-job training I’ve ever had: the customer lifecycle, what good deliverables actually look like at each stage, and above all a sense of commercial ownership that has stayed with me since. Any SaaS business that brings Gijs in, even on an interim basis, is getting someone who builds systems and people at the same time.”
“Gijs built the foundations of TryHackMe’s B2B sales function during the stage where we scaled fastest. He brought in the qualification, opportunity management and forecasting discipline the team needed to grow without breaking, and shaped how we sold rather than just what we tracked. I was an AE when he arrived. The process he put in is the reason people like me could step up.”
In the room
On stage, and on the floor of the markets I sell into.




You're not betting on someone learning how to build a sales function. You're hiring someone who's done it from scratch five times and can tell, in the first two weeks, what's broken in yours.