The same engine, proven across very different markets.
The sales engine doesn't change much from market to market. Having actually built it in regulated fintech, cybersecurity, enterprise SaaS, media, computer hardware and SMB SaaS, from startups to global enterprises, is what lets me tell in several weeks what's broken in yours.
What sets the work apart is how fast I get credible in a new field, from new-to-compliance to on stage at a compliance event inside two months. The sales engine is the same whatever the sector; the speed of learning the buyer's world is the edge.
Building from zero
Standing up a commercial function or a new region with no system in place, FreshBooks EMEA, Copla, easyhome.
Scaling an existing team
Taking a function that already turns over and making it forecastable and repeatable, TryHackMe, Now Interact.
Global enterprise
Dell (Online Sales Manager EMEA), TUI (strategy consulting), StepStone (Country Manager NL). The discipline and scale end of the spectrum.
Scaleups & founders
20–60 person companies where the founder is still the best salesperson, the sweet spot for an interim or fractional Head of Sales.
- Channel & partner-network building, including referral channels through industry intermediaries
- Pipeline & forecasting systems: MEDDPICC, deal-stage criteria, a review rhythm that holds
- Technical-market GTM: positioning a product into a scrutinous, specialist buying process
- Multilingual selling and leading in English, German, Dutch and French, across European markets