SMB accounting SaaS · EMEA
FreshBooks
Standing up a brand-new region from zero, the team, the engine, and the pipeline that took EMEA to 5M.
0 → 5M
EMEA region · from zero
The problem
A successful North American product with no EMEA presence. Building a region from scratch means more than hiring reps, it's the whole commercial engine: market entry, the pipeline, and a way of selling that travels across very different countries.
What I did
- Built the EMEA commercial engine from the ground up
- Established the pipeline and qualification a new region could run on
- Adapted the sell to multiple markets and languages without losing the system
- Grew the region to 5M in new revenue
What this proves
From-zero isn't a leap of faith, it's a repeatable build.
Taking a region from nothing to 5M is the same playbook I bring to a founder's first real sales engine: market in, pipeline up, a system the team keeps.