Gijs Bos

I started on the other side of the table, founding my own company, easyhome, and then advising as a strategy consultant at TUI. That mix never left me: I know what it's like to carry the risk yourself, and I know how a large organisation thinks about scale.

From there it was the enterprise discipline of Dell (Online Sales Manager, EMEA) and StepStone (Country Manager, Netherlands), then the scale-up work that became my real specialism: FreshBooks (EMEA from zero to 5M), TryHackMe (new revenue 2.1 → 8.4M ARR), and Now Interact, where I owned the Dutch and UK markets for over seven years.

Most recently I built the commercial function from scratch at Copla, a GRC and compliance platform selling into a demanding, highly technical market: a qualification framework, a HubSpot pipeline that forecasts, and a partner channel built from the ground up. It was a new field, and I was selling it credibly within weeks. That's the pattern in every role: learn the buyer's world fast, then build the engine that sells into it.

One thread runs underneath all of it. I studied artificial intelligence at university in 1994 and 1995, then spent eight years, from 2012 to 2020, running markets for Now Interact, a predictive-AI company, well before the current wave. Today I build with AI every day, including the tooling behind this site. Three decades of perspective on it is the reason I can show a team where AI genuinely earns its place in the funnel.

I'm not a consultant who ships a deck and leaves. I run the function: I carry deals, sit in the forecast, manage the reps, and I build it to be handed over. The whole point is that you can run it without me.